Style Meets Social—TwineSocial Brings a High-End Social Experience to High-End Fashion

The Worth Collection, Ltd. is an upscale women’s clothier known for a uniquely social shopping experience. Seasonal trunk shows and exclusive luxury shopping events allow a network of independent fashion consultants to create personalized recommendations for each client. TwineSocial — Worth NY The concept works best, as Worth’s slogan says, “when fashion gets personal” and “social meets style,” so when the company wanted to bring social media to life, TwineSocial offered forward-thinking solutions. This summer, Worth New York and its sister line, W by Worth, launched a bold new online presence. Included in the redesign are meticulously-customized Twine hubs, featuring a high-fashion look and feel throughout both websites. “TwineSocial is the perfect resource to allow WORTH to execute its digital strategy. With Twine, we have given a voice to our community of thousands of stylists and their clients by sharing moments from social media in real time on our website,” Britany Larsen, Worth’s VP of Marketing, said. “The Twine team is fantastic to work with, very responsive, and the tool is sophisticated and user friendly." TwineSocial — Worth NY Twine’s new Professional Services Division provided high-tech expertise to fit Worth’s distinctive needs. Using Twine’s API to style a hub that matches overall branding, Worth’s social media managers curate content by tags – like “The Buzz” and “Your Style” -- which appear on posts like segment names in a fashion magazine. This gives Worth the ability to show a single hub of aggregated content, but with categories or tags on individual items to better solidify them in users’ minds. TwineSocial — Worth NY With 300 new fashion pieces distributed each season among thousands of consultants and clients, Worth’s social media content is fresh and abundant. To simplify navigation, the Twine Professional Services team built a custom modal window that allows smooth left and right scrolling through posts. We also incorporated an e-mail link next to interactive social network icons, providing users an additional, easy-to-use method of sharing content. The Twine SDK tools made it a snap to implement all these enhancements to the standard social hub. Mirroring Worth’s intimate approach and luxury design, the TwineSocial platform inspires organic growth, harnesses the power of social media to influence purchase behavior, and delivers a decidedly interactive shopping experience that’s synonymous with the Worth brand. VIEW THE WORTH NY GALLERY         VIEW THE WORTH BY WORTH GALLERY   Discover the power of TwineSocial with a personal demo of our social media aggregation, curation, and display platform, or reach out to the Professional Services Division to get the team started on your own custom implementation.  ARRANGE MY DEMO    

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