The Enthusiast's Tennis Resource

Baseline | Tennis

The Enthusiast's Tennis Resource

CLIENT: Baseline
AGENCY: The Tennis Media Company // New York, NY

The Case

When your sport has been played for centuries, but the media outlets are changing faster than a Federer serve, what do you do? The answer is simple: Switch to your backhand.

The Approach

With ever-increasing numbers of viewers moving from print and other traditional forms of media to social media networks, the push is on to adapt. From the New York Times to Tennis Magazine, editors are chasing the readers through the maze of modern technology. The Tennis Media Company, which publishes Tennis Magazine, recently took their content digital, launching a site with the Baseline monicker to provide digital tennis content.

But how to incorporate social media and still stay true to their carefully crafted brand image? When the media team posed this question, TwineSocial knew right away that this was a problem tailor-made for the API solution. Equipped with this tool, their team was able to create a seamless user experience. Content scrolls by in a user-activated setting with the Baseline branding and colors.

The Outcome

With modern media constantly evolving, it is imperative that editors constantly be looking for ways to improve. With their forward thinking and technically-savvy design team, this became a reality for the Baseline brand.