Stay Informed About Heart Disease

American Heart Association

Stay Informed About Heart Disease

CLIENT: American Heart Association
AGENCY: Live4Life Media // Dallas, TX

The Case

When you’re the nation’s largest heart health organization and you want to raise awareness of one of the leading heart killers, what do you do? Social media of course.

The Approach

To raise awareness you need two things: people and enthusiasm. Social media is where the people are these days, and what better enthusiasm than a self-selected audience of people already aware of the killer of heart valve disease? Turns out, this is squarely in TwineSocial’s wheelhouse.

American Heart Association came up with a plan to create a social Hub to share the most relevant and educational information their ambassadors found. People who already had an interest in heart disease were then encouraged to share the posts on their own social media accounts, creating the most effective kind of messaging - personal and passionate.

The Outcome

Since creating the campaign, American Heart Association has created thousands of posts and reached a much broader audience thanks to social sharing. The same model has been rolled out to other campaigns, further demonstrating the success of social sharing in raising awareness for this unseen killer.